Integrations / Google
Business Connector for Google Ads
Report what your Google Ads cost and what they brought in, and make the campaign changes your agency proposes, only once they are approved.
What it does for you
Cost and results, in plain numbers
Campaigns, keywords, search terms, spend and conversions, side by side with the leads and jobs they produced.
Approved changes only
Budgets, campaigns, ad groups, ads and their images, targeting, keywords and negative keywords are changed only when that specific change has been approved.
Conversion tracking
Conversions can be set up and offline sales uploaded back to Google, so Google learns which clicks became customers.
What it can see, and what it never will.
Each part is requested only when you switch that feature on.
With your permission
- Accounts, campaigns, ad groups, ads, keywords and search terms
- Costs, clicks and conversion results
- Conversion actions you set up
Never
- Your payment card or billing details in Google Ads
- Changes nobody approved
- Selling or sharing your ad data
- Using your account to advertise anything else
Account figures may be sent to Anthropic's Claude, under terms that forbid training on them, only to write the audit, report or campaign draft you asked for.
Switch Google Ads off whenever you like. The stored access is deleted the moment you do.
The exact permissions
For reviewers and the curious: the permissions requested, the data each one reaches, and why.
| Permission | Data reached | Why |
|---|---|---|
https://www.googleapis.com/auth/adwords | Accounts, campaigns, ad groups, ads, keywords, search terms, costs and conversion results. | To report advertising cost and results, and to make only the changes that have been approved. |
openid, userinfo.email | The Google account's email address. | To show you which Google account is connected. |
How to disconnect Google Ads
From your dashboard
Open Connections and press Disconnect next to Google Ads. The stored access is deleted immediately.
From Google Account permissions
Open myaccount.google.com/permissions, choose Business Connector, then Remove access. Open it
To delete everything we hold, see data deletion.